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Standard Type : Main
Document No : ISO 10668:2010
Document Year : 2010
Pages : 11
Edition : 1
Section Volume : Brand evaluation (ISO/TC 289.)
ISO 10668:2010 specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.